Hi, my name is Sammy and I am the founder and CEO of The Blushing Diary.

When you come in for your appointments you'll be seeing me in a mask so I thought it would be a good idea for me to share some things about me, so that we aren't total strangers ;)

I started this business in May of 2020 after being temporarily laid off as a flight attendant due to the pandemic. Starting a business was something I had in my mind for awhile but I did not think it would happen so soon. I was supposed to start off with lash lift and brow lamination but the province-wide lockdown paused my trainings. So I then decided to test out the online training realm in the meantime, and learned how to do lash extensions. Fast forward to a year later after I decided to stop offering extensions to make room for my new service- ombre powder brows (coming soon in Sept 2021!)

In September 2020, I decided to take a leap of faith and opened my very first commercial studio in the heart of Unionville, ON. It's a small, but cozy studio that I made my own. The lockdowns have made it difficult for me to open as we were closed on and off for months at a time. I am so thankful for my clients for coming to see me and choosing me to be their lash/brow artist.

Aside from my business, I love creating content (you can tell by my social media presence). I am pretty active on social but am trying to tone it down a bit to find more of a balance and set boundaries for myself. When I am not in the studio, I am either flying, spending time with family and friends, trying a new restaurant, keeping active, sleeping or finding new adventures to embark.


Hey you!

So you're itching to start a lash business but have no idea when to start..lucky for you I made a video talking about some helpful tips that might help you kickstart your business dreams!

In the video I talk about:

  • How I started my business

  • Business Name

  • Registering Your Business

  • Business Name Registration

  • Business Number/License

  • Insurance

  • Health Inspections

  • Commercial Studio Tips


Check out this YouTube video:

Have any tips for fellow business owners? I would love to know!

It seems like 2020/2021 is the year of many small businesses being born and personally I love seeing people creating something from their passions!

Entrepreneurship is definitely not easy and can be a lonely journey for some..myself included so I thought I would make a post on HOW you can support your friends’ small biz!

Keep reading :)

1. Follow, like and comment

Engage with us! It really makes our day when the content we put in so much work gets the attention it deserves!

2. Share or repost our content

It literally takes 10 seconds :) It will make your friend's day and might help broaden their exposure!

3. Refer us to your friends

To be honest, starting out it is extremely tough to grow clientele, why not help out your friend and share the news with others? Word-of-mouth is powerful and can help out in big ways

4. Pay FULL price

This is self-explanatory, but as a friend you should be respecting all the work that goes into your friend's small business, which includes respecting their pricing!!

5. Sign up for our email list

Why wouldn’t you wanna be the first to know any news about your friend’s biz????

6. Give us a shout out

This helps us grow and widen our exposure, it really means a lot to us!

7. Buy a gift card for later

Many small businesses are being forced to close right now/recovering from lockdown, so why not shop local if you can? This is great gift idea as opposed to buying something from a big-box retailer that your recipient would probably only use once and toss it away in the corner. It’s a win-win situation, you’re supporting someone’s dream by shopping small and local AND you get something in return!

8. Check in with us

Entrepreneurship and having your own business in not an easy journey. It can be mentally taxing, draining and lonely. Check in with your small biz friend from time to time to see how they’re doing!

9. Don’t ask for discounts

Don’t do it, it’s just outright disrespectful and rude. Trust me.

Have more ideas? Let me know in the comments!

You can find more of me here: